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Street Art on the ViaRhona

We had a task from our professor who teaches web marketing to go and see street art under the bridge of "Pont des Lônes", on the Ardèche side. Me and my groupmates were very lazy to go there because there were no bus stations near this bridge.

After long procastination, we finnaly went and saw. Trip took us about 35 minutes one way and we were lucky with weather. It was sunny and no wind suprisingly.

The art was very colorful and original. Not every painting you could understand.


The task also included to answer these questions:

1)Do you think that this paintings could be showcased in order to enrich tourists experience on the Viarhona?

2)Propose an action plan to develop this cultural resource to enrich Viarhona destination.

1)n my opinion people who are interested in icreasing visits of tourists might highlight these paintings as one of attractions. It may be possible to add that in some tourist brochure. But honestly when I went to this place, I thought that this is calm place with park nearby and with local visitors who decided to walk out their dog or do running, so if it would become a tourist attraction, the locals might not be pleased.


2)Action plan might be this- fairs. Making a lot of stands with food and some activities that tourists might take part in, including some information about this region. People eyes always are attracted to nice little stalls of different kind of products. Adding also the map that you must complete and including street art rode. People now are more attracted to nature and fresh air, and longs walks should not be a problem especially when the map with some challenges is included.

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